Bryce Whitwam

Bryce is a 25-year marketing communications veteran and one of Asia's pioneers in non-traditional advertising, including digital, data, social marketing, retail, and CRM. Fluent in Mandarin, his career has included senior positions at Ogilvy, Lowe, Nielsen, and MRM//McCann. He was Wunderman's Greater China CEO for 11 years.

Bryce is also the co-host of the podcast, ShanghaiZhan, the leading podcast on China marketing, advertising and technology.

Bryce is now a third-year Ph.D. candidate at Syracuse University's Newhouse School of Public Communications.

Marketing, Consulting, Education 行銷、諮詢、教育

At the intersection of industry leadership and academic research, I bring 25+ years of marketing communications experience helping organizations navigate the rapidly evolving social commerce landscape, with deep expertise across automotive, technology, and beauty sectors. As a Ph.D. candidate at Syracuse University's Newhouse School, my research focuses on US-China social commerce convergence, combining executive experience with data-driven insights on emerging digital retail trends. I also host the Shanghai Zhan podcast, which has garnered over 330,000 downloads to date.

Social Commerce Strategy

Deep expertise in social commerce evolution across US and Chinese markets, helping brands develop effective digital retail strategies through research-backed insights and hands-on platform experience.

Cross-Cultural Digital Leadership

Built and led teams of 500+ across major agencies (McCann, Wunderman, Ogilvy), driving digital transformation and integrated marketing solutions. Fluent in Mandarin with extensive experience in both Western and Eastern digital ecosystems.

Academic & Industry Insights

Research focuses on trust-building mechanisms in social commerce, while teaching graduate courses at Syracuse University and NYU Shanghai. Regular speaker on digital retail trends through the Shanghai Zhan podcast.

Data-Driven Solutions

Proven track record in developing customer engagement platforms and loyalty programs, combining marketing analytics with creative strategy to deliver measurable business results in social commerce and traditional retail environments.

Testimonials 證言