Bryce Whitwam
Bryce is a 25-year marketing communications veteran and one of Asia's pioneers in non-traditional advertising, including digital, data, social marketing, retail, and CRM. Fluent in Mandarin, his career has included senior positions at Ogilvy, Lowe, Nielsen, and MRM//McCann. He was Wunderman's Greater China CEO for 11 years.
Bryce is also the co-host of the podcast, ShanghaiZhan, the leading podcast on China marketing, advertising and technology.
Bryce is now a third-year Ph.D. candidate at Syracuse University's Newhouse School of Public Communications.
Marketing, Consulting, Education 行銷、諮詢、教育
At the intersection of industry leadership and academic research, I bring 25+ years of marketing communications experience helping organizations navigate the rapidly evolving social commerce landscape, with deep expertise across automotive, technology, and beauty sectors. As a Ph.D. candidate at Syracuse University's Newhouse School, my research focuses on US-China social commerce convergence, combining executive experience with data-driven insights on emerging digital retail trends. I also host the Shanghai Zhan podcast, which has garnered over 330,000 downloads to date.
Testimonials 證言
Bryce’s value to our business goes beyond advertising to providing business solutions that help us drive our customer acquisition targets.

His passion and excitement for international advertising kept me interested in class and wanting to come back for more.

Bryce is passionate and hands-on leader. He’s one of the few agency heads who takes the time to reach out and understand our business. He’s a true business partner.

Bryce takes the time to reach out and understand our business and his intimate knowledge of this market has helped set the strong strategic foundation for our business. From my experience in this market, this is better than anything I have seen before.

He's so engaging and cares for his student's future. He's also a very approachable professor which creates a more comforting class experience.
