Bryce is a 25-year veteran of marketing communications and one of Asia's pioneers in non-traditional advertising, including digital, data, social marketing, retail, and CRM. Fluent in Mandarin, Bryce's career has included senior positions at Ogilvy, Lowe, Nielsen, and MRM//McCann. He was Greater China CEO for Wunderman for 11 years.
Bryce is now a second-year Ph.D. student at Syracuse University's Newhouse School of Public Communications.
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